How Journalist Relationships Strengthen Your Media Coverage (More Than You Think)
Media coverage doesn’t happen by accident — it happens through relationships. A strong bond with a journalist ensures your press releases are taken seriously, products are tested, and CEOs are invited for interviews. This article goes beyond messaging and focuses on building real, lasting journalist relationships.
Why Journalist Relationships Matter (and What They Cost)
Companies investing in strong journalist relationships get up to three times more quality media coverage. Not because they communicate louder, but because they’re more trustworthy.
From a journalist’s perspective, relevance, speed, and usefulness are decisive. Responding quickly to breaking news offers a structural advantage over organizations that only send press releases. In the long term, your brand becomes top of mind in its sector.
This approach fits within a broader strategy of SEO and media relations.
Practical Tips
- Email subject line: short, relevant, NOT clickbait
- Best time: Tuesday–Thursday, 9–10am
- Response time: under 2 hours
Also check out our 5 tactics for successful press & media relations campaigns.
Do you want to build lasting media relationships?
Learn how to effectively build relationships with journalists for sustainable media coverage and brand management.
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Want to know how your brand can be more visible in the media? Discover our services and schedule a consultation or appointment.
- Olivier Duquaine: +32 477 50 47 84
- Gunther De Backer: +32 475 90 39 09
- Jurgen Vluijmans: +32 476 28 36 41